Color Psychology



“Red is my favorite color! I would wear a Red outfit for my job interview tomorrow. It has always brought me luck.”

And there she was in the waiting room of a reputed Bank in her lucky red dress. Little did she know that she is about to be judged by her appearance even before she could utter a word? Or even before she can show her qualifications? A study at Harvard explains that it takes about 15 seconds for one to decide whether to hire or reject the potential candidate.

Exactly that is what happened in her case. She was extremely intelligent with befitting qualifications however she was perceived as “aggressive” or “trying to catch attention” which was furthest from the truth about her. Just because of the COLOR of her outfit – she was perceived as someone who she wasn’t.

The colors you choose to wear or brand yourself with will say a lot about you.

At a personal level, I love to play with different colors, since I know what colors suit me the most. This helps me standout make a bold statement and a lasting image, as I have no desire whatsoever to blend in. As an Image Consultant, my endeavor is assisting individuals to be more confident about one-self and also help them create a personal and candid style statement, which is true to the person’s individuality. Confident, creativity and unique are the few of the qualities I offer to my clients in my profession.

However, wearing bold and eye catchy colors may not be the apt choice for someone working in a bank. Her prospective employers, thinking she isn’t fit for the job, would reject her solely on her choice of attire. The employers expect those who represent them to be more polished and conservatively dressed. Presentable and eye-catching and yet not too loud and boorish!

While on the other hand, if you’re a designer for a fashion house or jewelry store or graphics designing company. You ought to look creative, dynamic and definitely not “boring.” And that needs to be portrayed either by the color of the clothes you choose to wear or on the business website – which also portrays you.

So take a look at your wardrobe and notice the colors you have. Do you have a plethora of colors that you buy more out of choice and liking and not for the aptness? This challenge is because while you’re shopping, your mood influences the color you buy. But when you wear the right colors the effect causes harmony.

Do people often notice the color you wear before noticing you or complimenting you? If this is the case, then you are probably not choosing the right colors. When the color is right it creates an overall look and you should be complimented on complete look and without color being the main focus. Wearing the right colors is important as it gives a healthy glow, radiance which complements you and enhances your natural colors and tones.

Now, take a close look at your closet, notice the colors that are most prominent. Let’s get into the psychology of colors and what they may be speaking about you. So you can evaluate messages you are sending in your every day!

indicates power, authority and strength. It can often be seen as being self-absorbed just as the color black that absorbs all the other colors. It’s a good choice for covering or concealing. It’s often seen as color of sophistication, referred in fashion as ‘little black dress’ or ‘the black tie event.’ This color attributed as the color of intelligence – which is why they have black robes during convocations. Black implies end of something which means there is new beginning too.

WHITE is a color symbolizing purity, completion, innocence. Hence the white dove is a symbol of peace. White contains equal amounts of all colors found throughout the spectrum representing equality, neutrality and independence. It also stands as a symbol of new beginnings. Hence in western culture the brides wear white gown while in India it’s worn during death – which also means that now the person will start a new life or make a new beginning. Doctors too wear a white coat which signifies protection, help, hope and encouragement.

GRAY usually referred to as the color of relaxation, depression and under-confidence. It is even associated with maturity and responsibility, as the gray hair of old age. It is a formal, conservative, neutral and unemotional color used in corporate world – being neither black nor white. Yet it can never be a glamorous one. It has a toning down effect on any bright color like green, red, yellow or orange.

BROWN is the color of the earth, signifying structure and stability. It is a color of physical comfort, simplicity and quality. Brown signifies honesty, hard work, genuine with both feet rooted to the ground – just like roots of a tree. It is often associated with organic, natural while never associated with frivolity or excess of anything. Quiet but confident, this color never attracts attention while preferring to stay in the background allowing other colors to shine.

RED is a warm, positive, energetic, attention-grabbing color. Red symbolizes leadership qualities, motivation to take actions and determination to do something. It’s a color of sexuality and can stimulate deeper and intimate passions– like love and even revenge and anger. If surrounded by too much red it causes irritation and agitation and ultimately causes anger. In India, red color is for purity and usually worn by brides to mark her new beginnings.

YELLOW: Being the lightest color on the spectrum, yellow stands for hope, illumination, happiness, cheerfulness and fun. Yellow is the best color to create enthusiasm and to awaken optimism in one’s life. Yellow has a tendency to make one, more analytical, critical, non-emotional coming straight from head and not heart.

PINK represents compassion, unconditional love and nurturing. Pink is a combination of red and white – wherein it has passion and power of red and purity, completeness of white. Pink is affectionate, intimate and caring. It tones down physical passion of red with gentle loving energy of white. Studies have confirmed that exposure to large amount of pink can have calming effect on the nerves. That is why cells of prisoners are colored pink as it brings a positive effect on them. While constant use of it can lead one to become immature.

BLUE: The color is one of trust, honesty and loyalty. It is a sincere color exhibiting inner security and confidence. This is a color that seeks peace and relaxation – color of water and sky. Blue is universally liked color, probably the most safest and non-threatening color. While it depends on whether it is the dark or light blue, because the darker one represents more authority while the lighter one is much calmer.

ORANGE: The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence. The color orange relates to social communication, stimulating two way conversations. Being close to color red, it too is great for attracting attention.

GREEN: This is the color of balance and harmony. Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. Also, being color of the nature around us it’s a color of abundance and prosperity, of finance and material wealth.  On the negative, the color green can be possessive and materialistic, with a need to own people and things.


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